Pursuing a master's degree in marketing is a desirable choice for business students interested in consumer behavior, market trends, and marketing strategy. With a foundation in business administration and additional marketing courses these students are equipped with the knowledge to process research data. They can then use this information to effectively market their company's goods and services for increased sales and profit. An MBA in marketing can lead to a variety of satisfying career choices after graduation.
Within the specialization of marketing the student will find more precise focuses such as promotions, advertising, research, and sales. Students can then choose their specifications based on their interests and abilities within the field of business marketing and administration. Online MBA programs offer flexibility to students and traditional campuses offer face-to-face class options. These choices allow students to custom tailor their education to fit their goals and needs. The academically-driven student with interest and aptitude in business and marketing will find success both in school and career.
Educational Requirements
An MBA in marketing begins with a solid education in business administration. Lower-level courses will include:
- Financial accounting
- Marketing concepts
- Economic analysis
- Ethics
- Business Law
- Business and Society
These courses and others will prepare the learner for higher-level coursework in marketing and give the marketing student a wide range of business knowledge and experience. Once these classes are successfully completed the student begins a focused pattern of training and education.
Choosing which marketing specialty to venture into is the first key decision. As this time approaches most students are able to choose their electives with confidence because of their initial coursework and knowledge of individual interests.
- Marketing management details how to motivate, coordinate, and compensate a sales team
- Advertising management involves researching strategies, budgeting for marketing, and coordinating public relations and advertising
- International marketing looks at the impact of cultural differences on marketing and sales efforts
- Interactive marketing teaches students how to market on the internet and apply the use of software programs to marketing strategies.
After choosing a specialized elective students are ready to complete their MBA in marketing. Knowing what motivates consumers and how to use research to inform marketing strategies is detailed for all students toward the end of the coursework. Marketing administrators need to be able to think and act quickly and to this end students are taught a variety of decision-making skills to meet the ongoing demands to think fast and act now for increased company achievement.
Marketing is a fast-paced, intense career as are the marketing courses leading to the MBA in marketing. Students with the drive and mind for business will thrive in this career and all that it has to offer.
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